The gift that you will be giving your new subscribers is more than just notifications of new blog posts. Instead, it's something they can download, watch, or read online. You may want to split test your lead magnets to see what performs best with your target audience. One of the most common lead magnets is a simple report. You can choose a broad or narrow topic to cover that is popular with your niche demographic. You'll want to create a professional image to reflect the free gift, and outsource this task if you are not skilled at it. If you don't want to use a text report, you can always create a checklist, infographic, audio interview, or video series to provide as your lead magnet gift. You can even bundle up a combination of these items, or choose one as your lead magnet and use the others as surprise gifts they receive in their email from you.