The gift that you will be giving your new subscribers is more than just notifications of new blog posts. Instead, it’s something they can download, watch, or read online. You may want to split test your lead magnets to see what performs best with your target audience.

One of the most common lead magnets is a simple report. You can choose a broad or narrow topic to cover that is popular with your niche demographic. You’ll want to create a professional image to reflect the free gift, and outsource this task if you are not skilled at it.

If you don’t want to use a text report, you can always create a checklist, infographic, audio interview, or video series to provide as your lead magnet gift. You can even bundle up a combination of these items, or choose one as your lead magnet and use the others as surprise gifts they receive in their email from you.


About the Author

Eric is the Founder of Above the Sun Consultant Group Inc. His experience online includes managing and overseeing virtual global offices and entrepreneurs in countries around the world.

Eric is a growth-focused visionary, with many years behind the wheel of leadership in Senior-Level Management, Operations, Team Building, Client Relations, and Information Technology.

Eric is now offering his expertise via Master Classes, Private Mentoring Sessions and Online Courses for anyone wishing to create their own successful online presence.

If you want a real, value-based, sustainable business - if you want to escape the frustrations of chasing from one online marketing fad to the next, then visit -

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